Recently, Spotify has launched ‘Sunte Ja’ [Keep Listening], its first film for a television-led marketing campaign. The brand rolled out a TV advertisement in hopes to reach a wider audience. Spotify is aiming for this launch to gain dominance in one of the most populous markets in the world.

Bollywood actor Anil Kapoor features as the main characters to drive up local interest. The campaign’s slogan ‘there’s a playlist for that’ surrounds the idea of Spotify playlists having a song for every mood/occasion. 

The TV execution, by Leo Burnett, is based on the insight around India’s daily social fabric being tied so closely to music. The campaign will play out across television, digital and OOH. Social media and interactive engagements with the stars of the ad and other artists and influencers are in the works. 

The new campaign reinforces how seamlessly Spotify fits into an individual in India’s lives. Spotify consists of three million tracks including the latest and most popular music. Spotify gives users the ability to listen to music, regardless of what they’re doing – working out, cooking, or multi-tasking on their phone.”

Read more here: https://www.mumbrella.asia/2019/07/new-tv-ad-for-spotify-india-encourages-consumers-to-keep-listening & https://www.thedrum.com/news/2019/07/03/spotify-launches-first-tv-ad-india-expanding-there-s-playlist-theme