Posts by Emma Lam
PWC publishes Philippines advertising forecast
TV Advertising is forecast to grow by USD 478m (+24%) from 2019 to 2023. Digital Video Advertising is expected to increase by USD 123m (+126%) The most recent Global Entertainment & Media Outlook published by PriceWaterhouse Coopers (PWC) outlines the video advertising forecast for the Philippines until 2023. Digital video advertising is expected to more…
Read MoreVOD: Watch Whatever Whenever
VOD isn’t exactly a new phenomenon…they’ve been around for quite a while. 30 years ago, the Sony Betamax SL8600 allowed for people to watch any show they desired. Gone were the days where people had to watch TV shows at a certain time. The freedom of switching channels as and when alongside video-tapping different channels…
Read MoreeBay | Small prices for big family moments
Yesterday, eBay UK launched their latest advertisement. The campaign aimed to highlight how the marketplace brings buyers and sellers together – providing value beyond price. The new campaign will run for 8 weeks on TV amongst other platforms. The campaign hereos real family insights and plays with the contradicting emotions parents experience when their children…
Read MoreNetflix may be tracking your movements…
Netflix has been running a “subtle” test on Android devices to track the movement of some subscribers. Twitter user BetoOnSecurity noticed that the popular streaming app had requested access to physical activity data on androids. This data includes motion detection and movement information generated by sensors embedded within an Android smartphone. It can harvest movement…
Read MoreIn Honour of the World Rugby Championship…
Guinness unveiled its latest TV advertisement this week. The campaign entitled ‘Liberty Fields’ tells the tale of a group of women who defied the social convention of the 80s. In light of the Rugby World Championships next month, Guinness’s documentary shows a group of Japanese woman who stood together. They stood together determined to break…
Read MoreBeware…Your Instagram Stories Are Watching You
A insightful read by Business Insider, Picture by Yutong Yuan/Business Insider A San Francisco startup was recently caught to be secretly saving instagram users information. Millions of Instagram users’ location have been tracked alongside their Instagram stories. The startup appears to be a marketing firm, known as, Hyp3r. Hyp3r has been scraping huge quantities of…
Read MoreFacebook STILL full of FAKE review tradings
Consumer association found that FB has failed to clean up the “trade” in fake product reviews on the platform. 3 months ago, the UK’s Competition and Markets Authority (CMA) warned Facebook and eBay to clean up their act by tackling the sale of fake product reviews on their site. On eBay, sellers were offering batches…
Read MoreSpotify launches FIRST EVER TV ad in India
Recently, Spotify has launched ‘Sunte Ja’ [Keep Listening], its first film for a television-led marketing campaign. The brand rolled out a TV advertisement in hopes to reach a wider audience. Spotify is aiming for this launch to gain dominance in one of the most populous markets in the world. Bollywood actor Anil Kapoor features as the…
Read MoreWhat happens to your brain when you get a like on Instagram…
Have you ever felt a twinge of happiness whenever you see your latest post getting more likes? NYU professor, Adam Alter, author of “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked” explains what happens to your brain when someone likes your post on any social media platforms. Below is the…
Read MoreThe Purge: Meme
Yesterday, Instagram conducted yet another one of its infamous purge. However, the target yesterday was specifically directed towards meme accounts. A Facebook spokesperson released a statement to The Daily Dot justifying the purge, “These accounts were disabled following multiple violations of our policies, including attempted abuse of our internal processes.” Amongst the misconducts, the accounts…
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