Posts by Emma Lam
The END of influencers?
Influencers have been crying high and low about Instagram’s latest (beta) rollout. Instagram is testing out a new feature in Australia where it conceals the number of likes a post receives. Does this mean the end for Instagram influencers? The move has a split response so far. Whilst some influencers criticized this new feature for…
Read MoreNetflix says NO to advertising revenue
Despite disappointing subscriber growth, Netflix says NO to advertising revenue. “We don’t offer pay-per-view or free ad-supported content. We are about flat-free unlimited viewing commercial-free.” For reference, here is the full article from variety.com: https://variety.com/2019/digital/news/netflix-not-selling-advertising-streaming-1203270773/
Read MoreTV is a SURVIVOR despite the DIGITAL SHIFT
Despite traction of SVoD, traditional TV is not dead amongst over 18s. LA-based law firm, Manatt – Manatt, Phelps & Philippines and digital media consulting company, Vourhaus Advisors conducted a digital strategy study. Television falls behind digital devices for consumers between age 18 – 34. However, it is still the top-rated device at the broader…
Read MoreIt is NOT THE END of TV Advertising
TV Ad Revenue continues to drive online businesses. Online businesses remain the biggest category of advertisers on TV Online businesses increased spend by 7% year-on-year to £760 million Amazon increased TV spend by 21% to £60 million – becoming the 3rd biggest individual TV spender Finance brands increased TV spend by 18% to £378 million…
Read MoreTV’s REACH
An unbeatable scale TV is still really powerful for us. It is still the most mass reaching audience and it still works for us. – Marisa Thalberg, CMO of Taco Bell, April 2017 ~ Did you know that the average TV campaign gets millions of view ~ Based on the compiled data, TV reaches approximately…
Read MoreTV advertising is not merely surviving, its THRIVING
For what feels like the last decade, the industry has been adamant that the demise of TV advertising is coming. Despite the death knells, the latest research from RTL AdConnect suggests that TV advertising is far from biting the dust. In fact, TV is alive, kicking, adapting and evolving. RTL AdConnect collaborated with Europe’s major…
Read MoreTelevision is King
An interested article on ABA Bank Marketing by Amanda Wilmarth TV has repeatedly proven to be resilient in an era where digitals has accelerated at a rapid pace. It has remained tried and true across generational gaps. According to a study by the Video Advertising Bureau, the average millennial born between 1981 and 1996 spends…
Read MoreWe’re living in a FAKE FAKE world
This is an interesting article that appeared in the NYMAG by Max Reed. http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html The Internet is Fake – Facebook, the world’s greatest data-gathering organisation is not producing genuine figures. In October, small advertisers filed a suit against the social-media giant – Facebook. Facebook was accused of overstating the time users spend watching videos on…
Read MoreThe PURGE: Instagram Edition
Where did all my ‘followers’ go? Instagram announced last month that they are in the procedure of eliminating inauthenticity from the platform. They aim to do so by identifying and removing fake followers and comments using the likes of machine learning. “Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Everyday people…
Read MoreOnline Businesses are BOOMING on TV
The most effective tool of online businesses lies in TV Advertising. Figures compiled by The Global TV Group – show that, brands such as Amazon, Netflix, Expedia and Airbnb are building their image, reputation and sales through the reach and influence of TV. Some significant figures includes: Australia – According to Nielsen Adex, Google spent 6…
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