Posts by Emma Lam
If Context is KING, then Content is QUEEN
A summary of the interesting article about the importance of context by Mark Umbro from Marketing Land. Read the article here: https://marketingland.com/if-content-is-king-then-context-is-queen-241169 For as great as social media is, they train us to favor brevity instead of digging into the context of the information we consume. That can be a big problem. Seek more than…
Read MoreThe BIGGEST Marketing speech of ALL TIME
An important read by Ben Ice from Marketingmag Australia. Marc Pritchard – represents the world biggest advertiser as the Chief Marketing Officer of P&G. In what one could say was the biggest marketing speech of all time, Pritchard called addressed the problems in digital marketing world. The speech called for transparency between marketers and media…
Read MoreTV Advertising is MORE EFFECTIVE than EVER
Television is a rocket fuel for brands. It is irreplaceable and nothing waiting in the wings can do what TV does. The IPA’s ‘Media in Focus’ (2017) by Les Binet and Peter Field, reveals that Investing in TV increases effectiveness by 40%, making it the most effective medium TV advertising is the best at generating…
Read MoreGREATER ROI through TV Advertising AND Digital Marketing
An interesting read by iMedia Communication: Television is still the focal point of most families living rooms. Brands that advertise on TV have a greater credibility, better brand awareness, and higher response rates. TV and digital advertising have a synergistic effect when they work together. Digital advertising helps add more touchpoints to TV advertising, and…
Read MoreThe impact of TV on Online Advertising
Studies from around the world have proven that there is an impact from TV advertising on online activities. A study in France by SNPTV found that TV advertisements affects organic traffic to a player’s website. The traffic on a players website increases by 66% during a TV advertising campaign. The Video Advertising Bureau in the…
Read MoreWant more Instagram followers?
Make your Instagram Viral Today Social media influencers are in constant pursuit of virality to extend their engagement and reach. One method in particular that was rapidly popular last year were influencers geotagging their posts in Singapore. It boosted both their engagement and reach. After garnering “likes” from random people, the location tag is removed…
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