Marketing
Group M Survey: TV ads leave a stronger positive impression of brands than Digital ads
A study conducted by Group M highlights a few key findings covering consumers impression of digital marketing and what affects it. • Twice as many consumers find that TV ads creates a more positive image of brands than the common digital formats. • Consumers are particular about ad placements. 64% say they would form a…
Read MoreNetflix may be tracking your movements…
Netflix has been running a “subtle” test on Android devices to track the movement of some subscribers. Twitter user BetoOnSecurity noticed that the popular streaming app had requested access to physical activity data on androids. This data includes motion detection and movement information generated by sensors embedded within an Android smartphone. It can harvest movement…
Read MoreThe BIGGEST Marketing speech of ALL TIME
An important read by Ben Ice from Marketingmag Australia. Marc Pritchard – represents the world biggest advertiser as the Chief Marketing Officer of P&G. In what one could say was the biggest marketing speech of all time, Pritchard called addressed the problems in digital marketing world. The speech called for transparency between marketers and media…
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