Social Media
Group M Survey: TV ads leave a stronger positive impression of brands than Digital ads
A study conducted by Group M highlights a few key findings covering consumers impression of digital marketing and what affects it. • Twice as many consumers find that TV ads creates a more positive image of brands than the common digital formats. • Consumers are particular about ad placements. 64% say they would form a…
Read MoreNetflix may be tracking your movements…
Netflix has been running a “subtle” test on Android devices to track the movement of some subscribers. Twitter user BetoOnSecurity noticed that the popular streaming app had requested access to physical activity data on androids. This data includes motion detection and movement information generated by sensors embedded within an Android smartphone. It can harvest movement…
Read MoreBeware…Your Instagram Stories Are Watching You
A insightful read by Business Insider, Picture by Yutong Yuan/Business Insider A San Francisco startup was recently caught to be secretly saving instagram users information. Millions of Instagram users’ location have been tracked alongside their Instagram stories. The startup appears to be a marketing firm, known as, Hyp3r. Hyp3r has been scraping huge quantities of…
Read MoreFacebook STILL full of FAKE review tradings
Consumer association found that FB has failed to clean up the “trade” in fake product reviews on the platform. 3 months ago, the UK’s Competition and Markets Authority (CMA) warned Facebook and eBay to clean up their act by tackling the sale of fake product reviews on their site. On eBay, sellers were offering batches…
Read MoreWhat happens to your brain when you get a like on Instagram…
Have you ever felt a twinge of happiness whenever you see your latest post getting more likes? NYU professor, Adam Alter, author of “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked” explains what happens to your brain when someone likes your post on any social media platforms. Below is the…
Read MoreThe Purge: Meme
Yesterday, Instagram conducted yet another one of its infamous purge. However, the target yesterday was specifically directed towards meme accounts. A Facebook spokesperson released a statement to The Daily Dot justifying the purge, “These accounts were disabled following multiple violations of our policies, including attempted abuse of our internal processes.” Amongst the misconducts, the accounts…
Read MoreThe END of influencers?
Influencers have been crying high and low about Instagram’s latest (beta) rollout. Instagram is testing out a new feature in Australia where it conceals the number of likes a post receives. Does this mean the end for Instagram influencers? The move has a split response so far. Whilst some influencers criticized this new feature for…
Read MoreWe’re living in a FAKE FAKE world
This is an interesting article that appeared in the NYMAG by Max Reed. http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html The Internet is Fake – Facebook, the world’s greatest data-gathering organisation is not producing genuine figures. In October, small advertisers filed a suit against the social-media giant – Facebook. Facebook was accused of overstating the time users spend watching videos on…
Read MoreThe PURGE: Instagram Edition
Where did all my ‘followers’ go? Instagram announced last month that they are in the procedure of eliminating inauthenticity from the platform. They aim to do so by identifying and removing fake followers and comments using the likes of machine learning. “Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Everyday people…
Read MoreIf Context is KING, then Content is QUEEN
A summary of the interesting article about the importance of context by Mark Umbro from Marketing Land. Read the article here: https://marketingland.com/if-content-is-king-then-context-is-queen-241169 For as great as social media is, they train us to favor brevity instead of digging into the context of the information we consume. That can be a big problem. Seek more than…
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