TV
Group M Survey: TV ads leave a stronger positive impression of brands than Digital ads
A study conducted by Group M highlights a few key findings covering consumers impression of digital marketing and what affects it. • Twice as many consumers find that TV ads creates a more positive image of brands than the common digital formats. • Consumers are particular about ad placements. 64% say they would form a…
Read MorePWC publishes Philippines advertising forecast
TV Advertising is forecast to grow by USD 478m (+24%) from 2019 to 2023. Digital Video Advertising is expected to increase by USD 123m (+126%) The most recent Global Entertainment & Media Outlook published by PriceWaterhouse Coopers (PWC) outlines the video advertising forecast for the Philippines until 2023. Digital video advertising is expected to more…
Read MoreVOD: Watch Whatever Whenever
VOD isn’t exactly a new phenomenon…they’ve been around for quite a while. 30 years ago, the Sony Betamax SL8600 allowed for people to watch any show they desired. Gone were the days where people had to watch TV shows at a certain time. The freedom of switching channels as and when alongside video-tapping different channels…
Read MoreeBay | Small prices for big family moments
Yesterday, eBay UK launched their latest advertisement. The campaign aimed to highlight how the marketplace brings buyers and sellers together – providing value beyond price. The new campaign will run for 8 weeks on TV amongst other platforms. The campaign hereos real family insights and plays with the contradicting emotions parents experience when their children…
Read MoreIn Honour of the World Rugby Championship…
Guinness unveiled its latest TV advertisement this week. The campaign entitled ‘Liberty Fields’ tells the tale of a group of women who defied the social convention of the 80s. In light of the Rugby World Championships next month, Guinness’s documentary shows a group of Japanese woman who stood together. They stood together determined to break…
Read MoreSpotify launches FIRST EVER TV ad in India
Recently, Spotify has launched ‘Sunte Ja’ [Keep Listening], its first film for a television-led marketing campaign. The brand rolled out a TV advertisement in hopes to reach a wider audience. Spotify is aiming for this launch to gain dominance in one of the most populous markets in the world. Bollywood actor Anil Kapoor features as the…
Read MoreNetflix says NO to advertising revenue
Despite disappointing subscriber growth, Netflix says NO to advertising revenue. “We don’t offer pay-per-view or free ad-supported content. We are about flat-free unlimited viewing commercial-free.” For reference, here is the full article from variety.com: https://variety.com/2019/digital/news/netflix-not-selling-advertising-streaming-1203270773/
Read MoreTV is a SURVIVOR despite the DIGITAL SHIFT
Despite traction of SVoD, traditional TV is not dead amongst over 18s. LA-based law firm, Manatt – Manatt, Phelps & Philippines and digital media consulting company, Vourhaus Advisors conducted a digital strategy study. Television falls behind digital devices for consumers between age 18 – 34. However, it is still the top-rated device at the broader…
Read MoreIt is NOT THE END of TV Advertising
TV Ad Revenue continues to drive online businesses. Online businesses remain the biggest category of advertisers on TV Online businesses increased spend by 7% year-on-year to £760 million Amazon increased TV spend by 21% to £60 million – becoming the 3rd biggest individual TV spender Finance brands increased TV spend by 18% to £378 million…
Read MoreTV’s REACH
An unbeatable scale TV is still really powerful for us. It is still the most mass reaching audience and it still works for us. – Marisa Thalberg, CMO of Taco Bell, April 2017 ~ Did you know that the average TV campaign gets millions of view ~ Based on the compiled data, TV reaches approximately…
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