A study conducted by Group M highlights a few key findings covering consumers impression of digital marketing and what affects it.

• Twice as many consumers find that TV ads creates a more positive image of brands than the common digital formats.
• Consumers are particular about ad placements. 64% say they would form a negative opinion of a brand if it appeared on a platform with inappropriate content.
• 60% of consumers would be less willing to purchase a product if their data is used for any purpose.
• Consumers are open to communication from brands if frequency of advertising is reduced and ads are more personalized.

All in all, brands need to exercise caution when using digital advertising and, listen to their consumers’ needs or run the risk of consumers ignoring their marketing efforts.

To read more of the study, click on the links down below.
https://www.groupm.com/new-groupm-research-examines-consumer-trust-digital-marketing/
https://www.financialexpress.com/brandwagon/consumers-prefer-tv-ads-over-digital-groupm-survey/1914374/
https://www.warc.com/newsandopinion/news/tv-ads-create-more-positive-image-of-brands-than-digital-say-consumers/43443