Guinness unveiled its latest TV advertisement this week. The campaign entitled ‘Liberty Fields’ tells the tale of a group of women who defied the social convention of the 80s.

In light of the Rugby World Championships next month, Guinness’s documentary shows a group of Japanese woman who stood together. They stood together determined to break the norms and become the first women’s rugby team.

Guinness highlighted that in 1989 Tokyo, women’s rugby was almost unheard. Despite facing the utmost ridicule and hostility with no coach or doctor, the team preceded

‘Liberty Fields’ highlights the importance of camaraderie well beyond the field of play and the role it has in enriching the lives of those involved,” – Jamie Heaslip, Former Irish International Rugby Player.

Image by Joe.ie