TV Ad Revenue continues to drive online businesses.

• Online businesses remain the biggest category of advertisers on TV
• Online businesses increased spend by 7% year-on-year to £760 million
• Amazon increased TV spend by 21% to £60 million – becoming the 3rd biggest individual TV spender
• Finance brands increased TV spend by 18% to £378 million
• In total, there are 867 new / returning advertisers on TV in 2018

Collectively, online businesses remain the biggest category of advertisers on TV. Based on 2018 data from Nielsen, online businesses – including brands such as Google, Just Eat, and Trivago – invested a total of £760 million in TV advertising.

Read more here: https://www.thinkbox.tv/News-and-opinion/Newsroom/TV-ad-revenue-in-the-UK-totalled-5-11-billion-in-2018