An interested article on ABA Bank Marketing by Amanda Wilmarth

TV has repeatedly proven to be resilient in an era where digitals has accelerated at a rapid pace. It has remained tried and true across generational gaps.

According to a study by the Video Advertising Bureau, the average millennial born between 1981 and 1996 spends more time watching traditional TV than eating, drinking, shopping and watching YouTube combined. 

While TV stands well on its own, teamed with other well-planned omni channel initiatives, TV shines even brighter. Following a digital strategy study, Stephane Coruble of RTL AdConnect said:

“TV is still the king medium – but enhanced and boosted by digital. Both complete each other – they aren’t opposed. I don’t think they ever have been. There has never been more opportunity for advertising than in the current media ecosystem. “

Read more here: https://bankingjournal.aba.com/2019/01/is-television-still-king/