Studies from around the world have proven that there is an impact from TV advertising on online activities.

• A study in France by SNPTV found that TV advertisements affects organic traffic to a player’s website. The traffic on a players website increases by 66% during a TV advertising campaign.
  
• The Video Advertising Bureau in the US found that online businesses see an immediate & significant lift in web traffic once a TV campaigns launches. Data from 14 online business showed the lift ranged from 11% to 1,075%.

* Organic traffic represents the traffic from search engine results that is earned, not paid

* SNPTV = Le Syndicat National de la Publicité Télévisée

Refer here for the full article: https://www.thinkbox.tv/News-and-opinion/Newsroom/Online-businesses-booming-on-TV#_ednref2