Television is a rocket fuel for brands. It is irreplaceable and nothing waiting in the wings can do what TV does.

The IPA’s ‘Media in Focus’ (2017) by Les Binet and Peter Field, reveals that

• Investing in TV increases effectiveness by 40%, making it the most effective medium
• TV advertising is the best at generating growth that drives profit, with a 2.6% average market share point gained per year when using TV advertising
• TV advertising is becoming more effective due in part to growing synergies especially because of online videos
• Between 1980 – 1996, adding TV to a campaign led to an average 12% increase in business effects, this increased to 40% during 2008 – 2016

* IPA = Institute of practitioners in Advertising

Read more here: https://www.thinkbox.tv/Why-TV/TV-advertising-is-more-effective-than-ever