TV advertising is not merely surviving, its THRIVING

For what feels like the last decade, the industry has been adamant that the demise of TV advertising is coming. Despite the death knells, the latest research from RTL AdConnect suggests that TV advertising is far from biting the dust. In fact, TV is alive, kicking, adapting and evolving.

RTL AdConnect collaborated with Europe’s major audience and advertising data collection institute to produce – ‘The 2018 TV Key Facts Study’.

When the research was conducted in 2007, the daily TV viewing time of Americans WERE a daily average of 5 hours. While Europeans consumed “only” 3 hours and 45 minutes of it. The latest results show that Europeans now watch 3 hours 49 minutes of TV per day. Whereas, America spends 4 hours and 15 minutes. For a “dying” media, a 72 – 75% audience reach is very impressive.

RTL AdConnects Managing Director, Stephane Coruble, accounts his biggest learning following the study:

“TV is still unrivalled when you think about its incomparable reach, quality content production, ad effectiveness, ability to innovate through addressable TV, virtual reality, and most importantly its ability to adapt to all audiences.”