Despite traction of SVoD, traditional TV is not dead amongst over 18s.

LA-based law firm, Manatt – Manatt, Phelps & Philippines and digital media consulting company, Vourhaus Advisors conducted a digital strategy study.

• Television falls behind digital devices for consumers between age 18 – 34. However, it is still the top-rated device at the broader population over the age of 18.
  
• SVoD platforms are still on the rise, half of SVoD viewing are through internet connected TV. This highlights the significance of subscription apps related to IPTVs.
  
• The saving grace for Pay TV is the consumers ability to customise selective channels. 47% of respondents says the primary reason for cord cutting is due to having to bear full costs for all the TV channels.

The data prevails that “skinny bundle” offerings are an effective strategy for enticing the return of traditional pay TV consumers.

Traditional TV remains highly attractive to individuals 35 years and older.

Read more here: https://www.c21media.net/tv-not-dead-despite-online-surge/