An unbeatable scale

TV is still really powerful for us. It is still the most mass reaching audience and it still works for us. – Marisa Thalberg, CMO of Taco Bell, April 2017

~ Did you know that the average TV campaign gets millions of view ~

Based on the compiled data, TV reaches approximately 70% of a country’s a day, 90% in a week and nearly everyone in a month.

The Broadcasters’ Audience Research Board’s (BARB) shows that:

• The average viewer in the UK watches a total of 3 hours and 34 minutes of TV a day with an additional 28 minutes of subscription VOD viewing
  
• Commercial TV makes up 2/3 of total TV viewing in the UK with the average person watching 2 hours, 17 minutes a day
  
• Commercial TV reaches 89% of the UK population every week, which grows to an estimated 95% if Broadcaster VOD is included

ALL information and images are derived from thinkbox.tv, https://www.thinkbox.tv/Why-TV/Unbeatable-scale-and-reach