TV
TV advertising is not merely surviving, its THRIVING
For what feels like the last decade, the industry has been adamant that the demise of TV advertising is coming. Despite the death knells, the latest research from RTL AdConnect suggests that TV advertising is far from biting the dust. In fact, TV is alive, kicking, adapting and evolving. RTL AdConnect collaborated with Europe’s major…
Read MoreTelevision is King
An interested article on ABA Bank Marketing by Amanda Wilmarth TV has repeatedly proven to be resilient in an era where digitals has accelerated at a rapid pace. It has remained tried and true across generational gaps. According to a study by the Video Advertising Bureau, the average millennial born between 1981 and 1996 spends…
Read MoreOnline Businesses are BOOMING on TV
The most effective tool of online businesses lies in TV Advertising. Figures compiled by The Global TV Group – show that, brands such as Amazon, Netflix, Expedia and Airbnb are building their image, reputation and sales through the reach and influence of TV. Some significant figures includes: Australia – According to Nielsen Adex, Google spent 6…
Read MoreTV Advertising is MORE EFFECTIVE than EVER
Television is a rocket fuel for brands. It is irreplaceable and nothing waiting in the wings can do what TV does. The IPA’s ‘Media in Focus’ (2017) by Les Binet and Peter Field, reveals that Investing in TV increases effectiveness by 40%, making it the most effective medium TV advertising is the best at generating…
Read MoreGREATER ROI through TV Advertising AND Digital Marketing
An interesting read by iMedia Communication: Television is still the focal point of most families living rooms. Brands that advertise on TV have a greater credibility, better brand awareness, and higher response rates. TV and digital advertising have a synergistic effect when they work together. Digital advertising helps add more touchpoints to TV advertising, and…
Read MoreThe impact of TV on Online Advertising
Studies from around the world have proven that there is an impact from TV advertising on online activities. A study in France by SNPTV found that TV advertisements affects organic traffic to a player’s website. The traffic on a players website increases by 66% during a TV advertising campaign. The Video Advertising Bureau in the…
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